Zooey will appear in a dedicated advertising campaign in celebration of the collection. Photographed by Carter Smith, the campaign will include outdoor, print and digital placements. The collection will be celebrated with special events in New York, Los Angeles and Mexico.
”Macy’s customers already love Tommy Hilfiger’s classic American cool sensibility, and this fun collaboration will channel Zooey Deschanel’s smart and playful style,” said Martine Reardon, Macy’s chief marketing officer. “The ‘To Tommy, From Zooey’ spring capsule collection will be a centerpiece of Macy’s ‘American Icon’s’ campaign and will give our customers fresh, fun and feminine fashion to take her into the cheerful mood of summer.”
The “To Tommy, From Zooey” collection includes a total of 16 dresses that range in price from $98 to $199. A selection of 14 dresses from the capsule will be available in 200 Macy’s stores starting April 14. The complete collection will launch on tommy.com and in Tommy Hilfiger anchor and specialty stores in North America, Europe, Mexico and Japan on April 21. A selection of jewelry and handbags designed by Zooey will be exclusively available at select Tommy Hilfiger anchor stores and on tommy.com.
About The Tommy Hilfiger GroupWith a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. About PVH Corp. PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. About Zooey Deschanel Emmy, Golden Globe and Grammy nominee, and Critics Choice Award winner Zooey Deschanel is an entertainer in every sense of the word, bringing the classical leading lady back to the modern audience with her old fashioned charm. Lauded as “timeless”, “vintage” and “ethereal,” Deschanel’s stars on the big and small screen have cemented her place as one of the most beloved actresses of our time. Cinemaphiles have long known Zooey for her memorable performances in films like (500) Days of Summer, Almost Famous, and Elf and now television audiences have fallen in love with Zooey’s Jess in Fox’s tent pole highest rated comedy series, New Girl (for which she also serves as producer). Zooey’s music has only added to her performance tapestry. Her latest album She & Him: Volume 3 debuted at #15 on the Billboard Top 200 and was one of 2013’s most critically acclaimed albums. She is co-creator and a frequent contributor to the website HelloGiggles. Zooey, who was named for the male character in J. D. Salinger’s Franny and Zooey, spent much of her childhood on-location with her actress mother, Mary Jo, and her father Caleb, an Academy Award-nominated cinematographer. She credits her father with instilling in her a keen visual sense and great style.