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ADT And McAfee Study Shows Strong Tie Between Physical And Digital Security Risks

As tomorrow marks the sixth annual Data Privacy Day, ADT (NYSE:ADT) and McAfee released the results of a survey that takes a look at the important parallels between personal and online security. When asked, 39% of respondents said they use technological devices to control their home security systems and 34% use smartphones to do so. Alongside our appetite for such advanced technologies, so grows our need for protection of the digital devices that control them. Data from this survey suggests that our digital and physical lives are now fully intersected.

As technological advances enable us to control products in the home from within or from afar, we will need to ensure that both our physical and digital selves are strongly protected. The purpose of Data Privacy Day (DPD) is to remind smartphone users, who do not use password protection to prevent unauthorized access, to take simple steps toward protecting their devices.

Commissioned by The Futures Company, the joint survey of over 1,000 consumers shows that more than 51% of respondents reported having their personal security compromised through both physical and online breaches. When asked to define “personal security,” about 77% of survey participants consider it to intertwine both physical and online security, providing further insight that our digital and physical lives have merged into one.

Leaving the Door Open to Security Risks

Device proliferation has made digital security increasingly important - critical even - as our identities and personal devices are more susceptible to security breaches. While 31% of respondents of the survey said their smartphone presented the most potential for security risk and 49% stated that their computers are more vulnerable, 41% still fear losing smartphones most in a public setting. Though this is the case, respondents did not seem too concerned with protecting them, and many are comfortable sharing their passwords with others. Two in three smartphone users (67%) and tablet users (65%) report that they protect their devices with a password, yet nearly half (49%) admitted to sharing their password with at least one other person, risking their personal security and all the data found on their device.

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