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Bing.com And FOX News Channel Team Up To Bring Real-time Polling To The State Of The Union

REDMOND, Wash., Jan. 27, 2014 /PRNewswire/ --  Bing.com and FOX News Channel (FNC) are teaming up again on the Bing Pulse online voting tool for the State of the Union address and Republican response on Tuesday, Jan. 28, at 9 p.m. EST. The first-of-its-kind technology, which was introduced during the 2013 State of the Union, enables viewers to track and share their opinions and reactions in real time via their smartphone, PC or tablet.  For the 2013 State of the Union, the Bing Pulse received 12.9 million votes during the address. Live results were also shown on FNC.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

During the address and the response, people will be able to not only provide their feedback, but also look at the Bing Pulse online or on FNC to see what other viewers think of both the speech and the Republican response in real time as the remarks are being delivered. The Bing Pulse also provides an intensity score, which highlights the key moments of the address or when the greatest numbers of viewers vote at the same time. New this year is an online annotated graphing feature that enables people with one click to understand exactly what was said during those polling spikes. Also new this year are poll questions about some of the key topics in the speeches.

"We deployed the Bing Pulse for the 2013 State of the Union because we thought it was the perfect tool to give people an opportunity to react in real time to the address," said Mark Penn, executive vice president of Advertising and Strategy at Microsoft. "Over the course of 59 minutes, we conducted the largest live online poll in history with 12.9 million votes registered. That response showed how much people want to make their voices heard during significant political moments. This year, we're adding more features and are covering the Republican response as well."

In addition to teaming up with FNC for its State of the Union coverage, the Bing Pulse runs three nights a week on "Special Report with Bret Baier" ( 6 p.m. EST). According to Nielsen, "Special Report" delivers on average 2.2 million viewers a night with Bing Pulse drawing over half a million votes per week.

How it works

The Bing Pulse allows people to share their opinion of the State of the Union by "voting" every five seconds on their reactions to the content of the speech. Viewers simply go to Bing.com/politics from a computer, tablet or mobile device to connect with the poll while watching the president's address or Republican response on television or through a live feed on the Bing.com/politics hub.

Unlike typical polls, Bing Pulse allows people to self-identify by gender and political party affiliation to provide additional aggregate data analysis to the results shown online and on FNC.

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