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[video] Jim Cramer Quick Take: My Thoughts on Microsoft, Apple and Starbucks

NEW YORK (TheStreet) -- Company earnings is on the mind of TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio.

He said Microsoft (MSFT) shares are higher after it beat on the top and bottom lines. Cramer said CEO Steve Ballmer would be made the "King of Microsoft" if the company had more quarters like this one. Device sales were "remarkable," and Windows, Surface and enterprise software all did well. As a result, shares can go higher, Cramer said. 

Turning to Apple (AAPL), an AAP holding, the company will report earnings Monday after the close. Cramer said investors should stop focusing on what the company will do with its cash and start focusing on how well its products will do in 2014. 

He added that Samsung seems to have "completely lost it," which was evident after it reported earnings on Thursday. Right now for Apple, it's about regaining market share and it's the company's "game to win now," he said. 

Finally, Starbucks (SBUX) is slightly higher after reporting first-quarter results. Sometimes a company "does so many things right, that we don't appreciate it," Cramer said regarding the recent quarter. He said Starbucks' management has done an excellent job focusing on digital infrastructure, stymying worries from investors about the slowdown with brick-and-mortar retail. 

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Cramer concluded that CEO Howard Schultz is "firing on all cylinders," while the company has expanding gross margins and strength in China and Europe.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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