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Jan. 24, 2014 /PRNewswire/ -- Saleen Automotive, Inc. (OTCQB: SLNN), (OTCBB: SLNN) (the "Company"), an American specialty manufacturer of high performance vehicles, technical performance parts, lifestyle accessories and apparel, is pleased to announce that the Company has retained world-class advertising agency, Havas Edge, to represent them in a dynamic new ad campaign.
Havas Edge is an award-winning agency with a proven track record of helping clients succeed. Havas is the largest integrated full-service direct response agency in the US. They succeed through embracing every media channel, being creative powerhouse that loves data and analytics, and by being a passionate partner to their clients that's committed to giving them more for less. It's clients past and present include such luminaries as DIRECTV, Intel, Select Comfort, AT&T, Citibank, Bank of America, St. Jude Children's Hospital, Bosley, Royal Caribbean, Cancer Treatment Centers of America, The
Hartford, Visa, Lexmark, Vista Print and more. The agency's edge comes from a media-agnostic, results-oriented approach, supported by its wealth of assets, size in the market, analytic tools, and capabilities.
"We are very pleased to be in the capable hands of Havas Edge whose reputation as a transcendent advertising agency capable of lifting leading brands to new heights validates its acumen," stated
Steve Saleen, CEO, Saleen Automotive Inc. "As we continue to build some of the most incredible vehicles manufactured in
the United States, we believe that Havas is the right choice to carry our message to the general public, capturing attention and interest with their novel approach to positioning and messaging."
"Saleen and Saleen Automotive are truly legends of the automotive world, a master brand synonymous with performance and style who we feel privileged to partner with," said
Steve Netzley, CEO, Havas Edge. "I am confident given the ambient appeal and historic popularity of Saleen's product line that Havas Edge can work with the impressive team at Saleen Automotive to take the brand to an all-new level while building off the incredible legacy they've achieved."
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