This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 NFL Sponsors Being One-Upped at the Super Bowl

Mars Snackfood

Talking, anthropomorphized M&M's and ordinary people who transform into Roseanne Barr when they haven't had a Snickers are as much a part of the Super Bowl landscape as sentimental Clydesdales. So who would dare encroach on the official NFL candy sponsor's turf?

Well, just about anyone who has to compete with those chocolatey favorites. This year, Nestle's giving it a try by pitching a product that doesn't target Mars at all. The $4 million Nestle is spending to promote Butterfinger Peanut Butter Cups is actually aimed at taking on Hershey's Reese's Peanut Butter Cups line. Nestle is even ditching longtime spokestoon Bart Simpson for this one, saying only that it's going "much more broad."

While it's a threat for Hershey, any new product in the candy racks is a concern for Mars. It's bad enough that even non-candy competitors such as Wonderful Pistachios are gunning for it with two 15-second spots featuring Stephen Colbert. Throw some more chocolate into the mix, and it's going to take an army of wisecracking M&Ms to maintain Mars' sugar high.

5 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $130.61 -1.50%
FB $81.08 -1.00%
GOOG $553.55 -0.33%
TSLA $230.58 -0.42%
YHOO $44.36 0.00%

Markets

DOW 18,088.25 +50.28 0.28%
S&P 500 2,113.83 +4.91 0.23%
NASDAQ 5,060.0990 -0.1470 -0.00%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs