This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 NFL Sponsors Being One-Upped at the Super Bowl

Pepsi

Not only is Pepsi the NFL's soda sponsor, but its Gatorade brand is the league's isotonic beverage sponsor. Also, PepsiCo's Frito-Lay division is the league's salty snack sponsor.

In the past five years alone, PepsiCo has dumped $97 million into Super Bowl ads. That hasn't stopped the NFL and its broadcast partners from welcoming Pepsi's biggest rival, Coca-Cola, into the fold whenever possible. For each Cindy Crawford or Britney Spears appearance, Coke can point to a "Mean" Joe Greene or polar bear Super Bowl ad of its own.

In fact, Coca-Cola has spent more than $62 million during the past five years to maintain its status as a Super Bowl regular. This year, Coca-Cola is countering Pepsi's Bruno Mars/Red Hot Chili Peppers halftime show with more ads of its own. The number hasn't been confirmed, but this isn't a company that prides itself on subtlety.

Pepsi and Coke will get even more competition for the second-straight year, as make-your-own soft drink company SodaStream has enlisted the aid of Scarlett Johansson in its $4 million, 30-second ad. That spot airs in the fourth quarter, long after Coke and Pepsi's more than $20 million worth of ads and halftime entertainment have concluded.

4 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $130.28 0.00%
FB $81.53 0.00%
GOOG $565.06 0.00%
TSLA $218.42 0.00%
YHOO $44.52 0.00%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs