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I Am Netflix's 'Bitch' and I Want It to Spank Me

NEW YORK (TheStreet) -- There's no reason to go through a whole slew of "ifs" or "buts" or "just waits" on Netflix (NFLX - Get Report). The time for that has passed.

The company blew out its most recent quarter. Apparently, Time Warner's (TWX - Get Report) HBO is now Netflix's bitch. That's what Reed Hastings said so it must be true. Actually he said "Netflix bitch" referring to HBO CEO Richard Plepler's apparent HBO GO password, but, given the editorial clearance by Hastings to start using and playing on the word "bitch," the media took the ball and ran.

Sort of like it took the ball and ran with the wholly false NPD study that said people are ditching premium networks. The one that somehow led Business Insider's Jim Edwards to conclude that HBO has lost 15% of its subscriber base in the last few months. That's the height of misleading irresponsibility, journalistic criminality and plain doing math without actual numbers. The one that NPD had to retract.

Anyway, who am I to pass up the opportunity Hastings opened? If everybody else is doing it ...

Must Read: [video] Jim Cramer Quick Take: Game On for Retailers?

For what it's worth, I spoke with Plepler this morning. Actually, we emailed, but that's the same as "speaking" and "talking" in the modern digital era.

Full disclosure: I consider Plepler a friend.

The details of what he said to me are inconsequential to the takeaway that you shouldn't expect to see HBO enter into a pissing contest with Netflix. (I assume that slight of phrase is OK given the whole "bitch" thing, right?).

Anyhow -- and this is me talking -- Reed Hastings is trying to create the perception of Netflix versus HBO as the Yankees versus the Red Sox or something like that. They're peers. Both play in the same very major league. It's a great and epic rivalry. That's an obvious move by Hastings. Reality has never meant much within the context of the Netflix story anyway.

But, clearly Hastings has succeeded.

That said, you rarely see HBO engage in these public displays of relative immaturity. There's a reason for this. They're not the underdog. And their business is doing quite well. Better than ever in fact.

Buzzfeed did a nice interview with Plepler the other week. There's lots in there worth listening to. No cursing. Very few one liners. Interestingly, Plepler speaks graciously and intelligently about Netflix at the very beginning ... on Page Two ...

Along with more analysis and Cramer's take on Netflix from the NYSE floor ... 

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