This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Canadian Tire, Sport Chek And Sports Experts Celebrate One-Year Anniversary With Canada's Olympic And Paralympic Teams

Stocks in this article: CTC

Company Marks Occasion with $4 Million Pledge to the Canadian Olympic Foundation for Own the Podium Initiatives

Power of Sport Integrated into Marketing Initiatives and New Products

TORONTO, Jan. 23, 2014 /CNW/ - Today Canadian Tire, Sport Chek and Sports Experts are marking the one-year anniversary of their partnership with the Canadian Olympic and Paralympic Teams by announcing a multi-year, multi-million dollar pledge that reinforces their support for Canadian athletes.

With the start of the Sochi 2014 Olympic Winter Games two weeks away, the Company is committing $4 million to the Canadian Olympic Foundation for Own the Podium initiatives over the next eight-years. Canadian Tire, Sport Chek and Sports Experts' $500,000 annual contribution will go towards helping the Canadian Olympic Foundation meet the technical, scientific, medical and coaching needs of both Canada's Olympic podium hopefuls and the next generation of Olympic athletes. The funds pledged to the Foundation are directed to sport groups that drive high performance athletic achievement.

"We are excited for the Games to start and our entire organization is ready to rally around Team Canada," said Landon French, Vice-President of Sport Partnerships at Canadian Tire. "The Canadian Olympic Foundation and Own the Podium help ensure our Olympic team continues to thrive and we are proud to support Canadian athletes because sport ignites national pride and brings families together, whether on the toboggan hill, at the local arena or in the stands of an Olympic oval."

"Supporting the young men and women on our Canadian Olympic Team is critical if we want to reach the podium as a nation," said Marcel Aubut, President of the Canadian Olympic Committee and Chair of the Canadian Olympic Foundation. "We are truly thankful to Canadian Tire, Sport Chek and Sports Experts for their continued support."

With the Sochi 2014 Winter Olympic Games fast approaching, the Company is ushering in a new era of athletic support through the deployment of innovative marketing campaigns, athlete and media partnerships and product launches at the retail-level.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs