Jan. 21, 2014
/PRNewswire/ -- The Muppets gang is in for a wild ride when they join forces with Toyota this year, blending Toyota's exciting 'Let's Go Places' spirit with Muppets mayhem. The collaboration celebrates the upcoming Toyota Highlander launch and the Muppets' all-new big-screen adventure "Muppets Most Wanted," in theaters
March 21, 2014
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Disney's Muppets will hit the road with
, star of the Golden Globe®-winning FOX series "Brooklyn Nine-Nine," in Toyota's new commercial for the all-new 2014 Toyota Highlander. The 60-second spot, entitled "Joyride," will make its broadcast debut during Super Bowl XLVIII on
Sunday, February 2
"Our game-day spot shows how Toyota Highlander puts the 'fun' in function," said
, vice president of Toyota Division Marketing at Toyota Motor Sales,
, Inc. "Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens."
With their over-the-top personalities, the Muppets teach Crews' character a thing or two about "unborifying" his lifestyle as they "borrow" his sweet ride, the Toyota Highlander. The spot features humorous hijinks, dancing and surprises—and no Muppet caper would be complete without an original song. Viewers will see that with seating for up to eight human passengers or more than a dozen Muppets, the all-new Toyota Highlander has plenty of room for everything—everything except boring.
"We're always game for a wild ride," said Kermit the Frog, who makes a special appearance in the campaign, "as long as Animal's not driving. He doesn't quite get the whole concept of brakes."
Crews, who played six years in the NFL as a defensive end/linebacker, is known for his roles and appearances on television shows such as "Arrested Development" and "The Newsroom," and films "The Expendables" franchise, "Bridesmaids" and "The Longest Yard."