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MIAMI, Jan. 21, 2014 (GLOBE NEWSWIRE) -- Jason Dufner, winner of the 2013 PGA Championship, and Perry Ellis International, Inc., (Nasdaq:PERY) will continue their partnership as Dufner signs on for a second season as Brand Ambassador for apparel brand PGA Tour Pro Series. As part of the agreement, Dufner will continue to wear PGA Tour ® Pro Series at all worldwide appearances and be the keystone to the PGA Tour Pro Series apparel marketing efforts.
Perry Ellis International, Inc., licensee for PGA TOUR® Pro Series golf apparel, is proud to have a major champion representing the marquee brand. The centerpiece of the PGA TOUR® Pro Series golf apparel marketing campaign, Dufner holds the #13 in the World Rankings, bringing increased media as well as fan attention to the brand.
The PGA TOUR® is synonymous with high performance and a commitment to excellence - qualities that have been incorporated into the pro styling of PGA TOUR® Pro Series apparel. Dufner, with his constant quest to succeed, is the perfect representative of the brand. PGA TOUR® Pro Series performs like a champion while remaining a leader in fashion innovation by offering superior quality, comfort and fresh-off-the-fairway styles for golfers and non-golfers alike.
"We are thrilled to continue working with Jason Dufner. His exceptional on-course performance and approachable style makes him the perfect match for PGA TOUR Pro Series apparel, furthering the brand's impact with golf fans through this strategic partnership," said Jack Voith, Group President for Callaway, Golf and Sportswear Division. "The PGA TOUR Pro Series continues to gain fantastic momentum across both international and domestic markets and his continued involvement will further strengthen the forward trajectory of the brand."
PGA TOUR® Pro Series apparel provides the ultimate championship look at prices attainable at any level. PGA TOUR® Pro Series golf apparel can be purchased at retailers throughout the U.S. and Canada including: Academy, Bealls, Bon-Ton, Boscov's, Macy's, Macys.com, Nexcom, The Paradies Shops, PGA TOUR® Superstore, Stage/Peebles, Amazon, Veterans Canteen Service, JCPenney and Sears Canada, among others.