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Imerjn Acquires GiddyUp App

LAS VEGAS, Jan. 21, 2014 (GLOBE NEWSWIRE) -- Xumanii (DBA Imerjn) (OTCQB:XUII), announced that it has acquired the popular GiddyUp app. The acquisition of the app is complete and not subject to any additional closing conditions or financing.

The app allows users to coordinate and plan "meet ups" and events with friends in real time. The app has received 10,000+ downloads, 120,000 unique sessions and over 50,000 event invitations sent. This is a brief video that explains how it works. The app includes the following features: SMS invitations, built-in group chat, RSVP functionality, Google Maps for location, ability to make events private or public which allows invitees to share event, social media integration (Twitter/Facebook) and unique mobile landing pages for each event.

The app has been featured in Mashable, the L.A. times, Tech Cocktail, Urban Daddy among other publications. "Genius Idea: GiddyUp lets party planners skip long emails and bypass lengthy event invites on social networks" - Mashable. "This is essentially the bigger, stronger, less obnoxious-er version of sending an Evite or starting an email string to make plans." - Urban Daddy. "It's liberating to skip the back-and-forth email chain when planning a lunch or a party....I can't stop using it." - LA Times

Imerjn CEO, Adam Radly, said, "This is a very social app. Nothing is more social than meeting with people and we're confident that our users will love how easy it to arrange and manage meet ups on the fly with this app." Mr. Radly also said, "The original developers raised capital from a venture capital round then couldn't secure additional funding so the app hasn't been updated for a while and has some bugs. We will fix them and relaunch the app under own brand."

The market for apps is large and growing. According to research released by Gartner in September 2013, current trends in smartphone adoption will drive 102 billion app store downloads this year. 90 percent of them will be from Apple's App Store and Google Play. This will lead to global app revenues of $26 billion in 2013. By 2017, Gartner projects that there will be 268 billion downloads annually, amounting to $77 billion in revenue. Downloads will grow 2.6 times in the next four years, while revenues are increasing 2.9-fold.

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