This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Facebook Loses When It Tries To Be Twitter

NEW YORK (TheStreet) -- It's so weird when stuff like this happens ...

Call me a lost cause loser, but -- literally -- the first thought that entered my mind when I woke up Sunday morning was ... Facebook (FB - Get Report) is failing miserably and will continue to fail miserably at curating its users' news feeds.

Not more than an hour later, I got online and came across two stories that, by some sort of synchronicity, got right at what I was thinking. I could claim original thought and not cite these articles, but I'm not a hack. Plus they're two solid reads well worth your time.

Both moved my noodling along, ultimately leading me to conclude that something I wrote in August 2012 -- Twitter Will Live and Facebook Will Die -- will end up playing itself out.

Facebook has no business competing with Twitter (TWTR - Get Report). And it's making a grave strategic error trying to do so.

In Business Insider's Blogger Nails A Major Problem With Facebook's Newsfeed, Paul Szoldra cites the experience of a social media star who chides Facebook for keeping content from you. Simply put, if you follow somebody or are friends with them on FB, you only see a fraction of what they post.

On some level, this makes no sense.

But, as Kurt Wagner shows over at Mashable in How to Curate Your Facebook News Feed, you can take control over your news feed and create, for yourself, more relevant personalization.

As the need for a How to Curate Your Facebook News Feed article shows, Facebook is doing an awful job at personalization. Anybody with a Facebook page knows this firsthand. Whose feed isn't littered with irrelevant ads, stories from the same news outlets over and over and over again and political rants from whacked out high school friends you thought you unfollowed during the last election.

The (well-done) Mashable tutorial shouldn't be necessary because Facebook shouldn't even be trying to, in Mark Zuckerberg's words, be "the best personalized newspaper in the world."

As I argued in the above-linked August 2012 piece, why is Facebook emulating Twitter -- the long-established modern day version of the newspaper:

Facebook is a sustainable fad. In other words, it serves a purpose. It has a much brighter future than its bandwagon-jumping critics think. But, it will never be in Twitter's league in any capacity, from being useful to making the smooth transition to an IPO ...
When I claim Facebook will die, I'm talking five, 10, 15, maybe 20 years from now. In our world, that's an eternity. Twitter, meantime, is everything the television news networks wish they could be -- instant, relevant and used heavily by a relatively young audience.

Here's the problem at Facebook ...

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
FB $83.30 0.00%
TWTR $50.01 0.00%
AAPL $123.25 0.00%
GOOG $548.34 0.00%
TSLA $185.00 0.00%

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs