This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Hershey's Takes on Nutella, Jif, in Spreads

NEW YORK (TheStreet) -- Hershey's  (HSY), owner of iconic brands like Reese's, Jolly Rancher, Ice Breakers, and Hershey's Kisses, announced its entry into the spreads category Wednesday. The launch continues Hershey's growth into additional categories. With previous success in categories like baking supplies and beverage toppings, Hershey's should be able to grow market share rather quickly in the spreads category.

Hershey's entry into the spreads category puts pressure on two brands with success in the market. Nutella, made by the Italian company Ferrero and Jif, made by J.M. Smuckers   (SJM) have seen sales of their hazelnut spreads dominate the market. Hershey's initial launch will bring three different flavors with a retail price of $3.79: chocolate, chocolate with almond and chocolate with hazelnut. Hershey's is building on its dominance of the chocolate flavor and, unlike Nutella and Jif, won't be reliant on hazelnut to see sales in the spreads category. By offering three different flavors, Hershey's could see its market share increase rather quickly.
 
[Read: 3 Reasons Why Rite Aid Is Right On]


Another recent move by Hershey's involves the company partnering with 3D Systems  (DDD) to explore options to create edible foods using 3-D printers. The multi-year deal partners the leading American chocolate company with one of the top names in the hot 3-D printing market.

Aside from these two recent announcements from Hershey, the company continues its international expansion and ultimate five-year plan. In December, Hershey's acquired a majority stake in Golden Monkey Food Company, a deal which should increase the company's sales in China. Golden Monkey said it expected annual sales of $225 million for 2013. Hershey's reportedly paid $584 million for its stake.

International sales continue to be a huge opportunity for Hershey's. In 2012, only 10% of the company's sales came from international markets. The company expects that number to hit 25% in 2017. More growth can come from entries into new countries, as Hershey's was only in 70 when it set its goals for 2017.

[Read: Taking Solace in an Earnings Challenged Coach]

Hershey's five-year goals, set in 2012, called for earnings per share growth of 8% to 10% annually. The company also wanted to see sales hit $10 billion by 2017. In 2011, when the goal was set, annual sales were $6.1 billion. Despite shares trading around 52-week highs, the plan seems right on track and should continue to push Hershey's shares to new highs through international growth and product innovation.

At the time of publication the author held no positions in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

Author holds no position in any companies mentioned. 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,079.57 -42.44 -0.25%
S&P 500 1,996.74 -3.38 -0.17%
NASDAQ 4,557.6950 -11.9260 -0.26%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs