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TheStreet Open House

Intimates Line Aerie Gets Real, Unveils "aerie Real" Spring 2014 Campaign Featuring Unretouched Models, Challenging Supermodel Standards

In keeping with the message behind the "aerie Real" campaign, shot by photographer John Urbano , the brand will also unveil an innovative bra guide on www.aerie.com that allows shoppers to browse for bras sizes A through DD by viewing unretouched models with similar body types wearing their same bra size. This searchable-by-size platform will further customize the shopping experience, allowing girls to better understand real fits before they buy. The 360-degree customer service experience will get even more personal as aerie launches a "Real Girl Talk" 24/7 hotline, featuring fit experts available to answer product and fit questions.

About aerie  aerie is bras, undies and more for every girl. Designed in sizes 30A to 40DD, aerie is committed to making bras for girls of all sizes feel good about themselves, inside and out... because we believe the real you is sexy. #aerieREAL  For more information, please visit www.aerie.com.

About American Eagle Outfitters, Inc.  American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at 66 licensed international franchise stores in 12 countries.   For more information, please visit www.ae.com.

SOURCE aerie

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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