In keeping with the message behind the "aerie Real" campaign, shot by photographer John Urbano , the brand will also unveil an innovative bra guide on www.aerie.com that allows shoppers to browse for bras sizes A through DD by viewing unretouched models with similar body types wearing their same bra size. This searchable-by-size platform will further customize the shopping experience, allowing girls to better understand real fits before they buy. The 360-degree customer service experience will get even more personal as aerie launches a "Real Girl Talk" 24/7 hotline, featuring fit experts available to answer product and fit questions.About aerie aerie is bras, undies and more for every girl. Designed in sizes 30A to 40DD, aerie is committed to making bras for girls of all sizes feel good about themselves, inside and out... because we believe the real you is sexy. #aerieREAL For more information, please visit www.aerie.com.
Intimates Line Aerie Gets Real, Unveils "aerie Real" Spring 2014 Campaign Featuring Unretouched Models, Challenging Supermodel Standards
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