BEIJING, Jan. 17, 2014 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has signed an agreement with Yonghui Superstores Co., Ltd. (Shanghai Stock Exchange: 601933, "Yonghui") to launch myStore, a social shopping network that connects consumers and their friends, retailers and consumers and engages the mass consumer communities at large.
Established in 2001 and listed on the Shanghai Stock Exchange in 2010, Yonghui was recognized as the 13th of the Top 100 Chain Retailers of China and the 7th of the Top 100 FMCG Enterprises of China in 2012, and was awarded the honorary title of National Advanced Employed Enterprise and National Labor Certificate by State Council of the country. The company is principally engaged in the operation of regular chain supermarkets and has developed into a large business group with services in modern logistics and agriculture, processed food, and industry development. Yonghui owns around 400 medium-to-large-sized stores in 17 provinces including Fujian, Zhejiang, Guangdong, Chongqing, Guizhou, Sichuan, Beijing, Shanghai, Tianjin, Hebei, Anhui, Jiangsu, Henan, Shanxi, Heilongjiang, Jilin, Liaoning, etc., with an area of over 3,000,000 square meter. Yonghui has been eFuture's client for more than 8 years, using eFuture's POS-ERP System for store operation, marketing and promotion system, as well as vendor supply chain system.
With the official launch of the Yonghui myStore yesterday, eFuture will provide to stores owned by Yonghui Superstores with integrated services such as mobile marketing, mobile shopping, and membership management to monitor and gather information on consumer behavior, such as purchasing patterns and reaction to marketing campaigns, through eFuture's renowned data analytics capabilities. eFuture will also develop the system interface with Yonghui's ERP system in its headquarter and stores.