This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

At CES 2014, BMW Showed How It's Done

NEW YORK (TheStreet) -- The annual January Consumer Electronics Show (CES) in Las Vegas is the largest one of its kind in the world. Over 100,000 technology professionals gather to see what the major vendors have in store for the upcoming year.

The first companies that come to mind in the area of Consumer Electronics are Google (GOOG), Apple (AAPL) and Microsoft (MSFT). Those are the big three around which the entire industry revolves.

None of them have a formal presence at CES.

Yes, I know, they are there, somewhere -- looming in the hallways, undercover, checking stuff out. And numerous technology partners offer accessories and other devices built on and around their products. But unlike companies such as Samsung, Sony (SNE) and LG, Google, Apple and Microsoft don't host any formal exhibits.

With CES unable to get the Big Three to exhibit, they went after the other Big Three -- General Motors (GM), Ford (F) and Chrysler/Fiat. Actually, the auto industry these days is far broader than it was in the days immediately following World War Two: Mercedes, BMW, Audi, Mazda, Toyota (TM) and Kia were also exhibiting at CES this year, for a truly global automotive flair.

From an in-car infotainment and related perspective, I thought Mercedes had the most interesting invention, straight from its Silicon Valley technology center. It's basically a prediction engine that looks a whole lot like Google's NOW, which is included on Android 4.1 and above.

The point of this system is to predict what you will be doing with the car and where you will be going. The car already knows the location, weather, time of day and how many passengers are in the car. Based on this, it learns what you typically do at that point.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $124.75 0.00%
FB $80.78 0.00%
GOOG $524.05 0.00%
TSLA $206.79 0.00%
YHOO $44.45 0.00%


DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs