This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

The New Mercedes C-Class: A Tesla Competitor? (Update 1)

**UPDATED from 06:00 AM EST to add video interview with Mercedes Benz USA CEO Steve Cannon.

NEW YORK (TheStreet) -- In 2013, Mercedes edged BMW in terms of selling more cars in the U.S. The best-selling Mercedes -- both in the U.S. and elsewhere -- is the C-Class, which is the sedan sitting below the E-Class. A typical transaction price, which includes various optional equipment, can be between $42,000 and $48,000.

It is therefore important when Mercedes introduces a new C-Class. Coming on the back of a rapid-fire set of introductions in 2013 -- S-Class, a refreshed E-Class, the CLA and the GLA -- the C-Class completes the recent design transformation away from Mercedes' older and more conservative styling to its new look for the future.

It is more than the styling that's new with the 2015 Mercedes C-Class. In recent years, the U.S. has become the largest market for the C-Class, so production of the new car will begin in Alabama in September 2014. Mercedes' most futuristic-looking sedan, made in Alabama -- noodle on that!

I have not yet had the opportunity to drive the all-new 2015 C-Class, but I recently had a few hours to examine the interior in detail and talk to several senior Mercedes executives about most aspects of the car. Here are my initial findings:

Dashboard, center console and inside of doors: This is a supremely well-designed interior. It is elegant and modern at the same time. There is really nothing like it in the automotive industry. The center console has three round vents and a "floating" tablet above it, sort of like the smaller CLA and GLA models.

However, the C-Class has its buttons and knob groups laid into a big monoblock, sort of like the way Volvo has been doing it for many years now. This monoblock is huge in the C-Class, and when the chosen material is wood, it reminds me of the wood inside the doors of the 2014 Rolls Royce Wraith. Considering that the Wraith starts at $285,000, that's one smart design cue to show that this near-$50,000 car can actually be an outstanding value.

The exquisite design continues to the insides of the doors. The Burmester speaker grilles look every bit as expensive as they do in the $100,000+ S-Class. I hope you're getting the message here: In terms of expensive design, the C-Class punches at least one full class above its weight.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $126.44 -1.60%
FB $81.23 0.41%
GOOG $575.46 0.36%
TSLA $201.12 -0.65%
YHOO $44.13 0.32%


DOW 18,126.96 +30.06 0.17%
S&P 500 2,101.74 +3.21 0.15%
NASDAQ 4,984.8380 +17.6970 0.36%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs