Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced that Eric Z. Sherman has been named Vice President of Research, Insights & Analytics for Clear Channel Outdoor – North America. Reporting to Walker Jacobs, Chief Revenue Officer and President of Sales, Sherman will lead research programs for Clear Channel Outdoor that will further define the value and return on investment for out-of-home advertising campaigns. Delivering enhanced measurement and insights to the marketplace is a key strategy in the company’s drive to bring new advertisers and deeper campaign investments to out-of-home.
In his new role, Sherman will be responsible for providing critical performance analysis concerning out-of-home media platforms. He will leverage original brand and campaign studies, ad sales research, media research, and mobile consumer data in analyses that create new insights. He will oversee the development of a comprehensive research agenda that addresses the biggest opportunities in out-of-home that are unlocked by delivering more meaningful data and insights to advertising clients. In partnership with the sales and marketing organizations at Clear Channel Outdoor, Sherman will also develop research programs that are focused on targeted vertical categories.
“This new appointment signals Clear Channel Outdoor’s commitment to enhancing the services we provide to our advertising clients,” said Suzanne Grimes, President and Chief Operating Officer, Clear Channel Outdoor – North America. “With connected, mobile consumers spending more time out-of-home, there are tremendous opportunities for Clear Channel Outdoor and the entire industry to stake a bigger claim in advertisers’ media investments. We have unique opportunity to solve marketers’ problems by delivering targeted audiences at scale, but we must offer enhanced insights that demonstrate the true impact of our medium. Today’s marketers can rightfully demand data demonstrating ROI; I am confident that Eric’s expertise will help us exceed their expectations.”
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