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CVS/pharmacy Kicks Off 2014 Project Health Campaign

WOONSOCKET, R.I., Jan. 16, 2014 /PRNewswire/ -- CVS/pharmacy announced today the kickoff of its annual Project Health wellness campaign. Project Health will deliver more than $15 million worth of free health services to multicultural communities across the United States in 2014.

(Photo: http://photos.prnewswire.com/prnh/20140116/NE47753-INFO-a)(Photo: http://photos.prnewswire.com/prnh/20140116/NE47753-INFO-b)  (Logo: http://photos.prnewswire.com/prnh/20120207/NE48106LOGO-a)

During the months of January, February and March, more than 350 Project Health events will be held at select CVS/pharmacy retail locations in 15 markets across the U.S., including Atlanta, Chicago, Cincinnati, Cleveland, Columbus, Dallas-Fort Worth, Detroit, Houston, Los Angeles, Miami, Orlando, New York City, Philadelphia, Tampa and Washington, DC. Project Health events will also be held at select CVS/pharmacy stores in Puerto Rico in March and April.

Project Health offers an array of free comprehensive health risk assessments, including blood pressure, Body Mass Index (BMI), glucose, and total cholesterol screenings. Children seven years of age and older may participate in screenings with parental consent. Project Health events will also offer participants' information on the new health insurance marketplace and their coverage options under the new health care law. Health insurance experts will be available at many events to provide guidance and support to those who need it, as they were during the Project Health events held in late 2013.  Open enrollment for the health insurance marketplace closes March 31, 2014.

"Ninety percent of the people who attended our Project Health screenings in the fall told us they found the health insurance experts at these events to be extremely helpful. For that reason, we decided to offer this resource again in early 2014," said Helena Foulkes, President of CVS/pharmacy. "We are focused on helping our customers make informed decisions about their health care and will continue to do so as the new health care marketplace is rolled out."  

Project Health is part of CVS/pharmacy's commitment to improve access to health care and ensure that cost is not a barrier to important preventive services. Project Health events, while held in cities with large multicultural populations, are open to everyone and do not require an appointment.

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