Jan. 16, 2014
/PRNewswire/ -- The Naval Academy Athletic Association and Under Armour, Inc. (NYSE: UA) today announced a new multiyear partnership that designates Under Armour as the official outfitter of their varsity intercollegiate athletic programs.
Under Armour, the leading sports performance and innovation brand, will outfit all of the
33 men's and women's varsity athletic teams beginning in the 2014-15 season. The comprehensive partnership also includes marketing and promotional opportunities. Under Armour has been a consistent and dedicated supporter of the military through its corporate UA Freedom initiative and long-standing association with organizations such as the Wounded Warrior Project.
"Under Armour is extremely proud to outfit the outstanding men and women who not only represent our home state of
but also uphold the highest standards of the true student-athlete," said
, Executive Vice President of Global Marketing, Under Armour. "The Naval Academy Athletic Association's commitment to brotherhood, tradition and values is on full display across its athletic teams, and we look forward to working with them to honor and advance the institution's rich legacy."
"We are very excited to partner with Under Armour, who continues to distinguish itself as a powerful advocate for the state of
and for the nation's military as a whole," said
Director of Athletics. "As the leader in sports performance and innovation, Under Armour will provide a great service to all of our student-athletes and will offer them a competitive advantage on the field of play."
This new affiliation further expands Under Armour's leadership in providing proven performance benefits to college athletes on all playing fields. The Naval Academy Athletic Association marks the brand's twelfth Division 1 all-school partnership.