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HomeAway Extends Pay-Per-Booking Model To

HomeAway, Inc. (NASDAQ: AWAY), the world’s leading online marketplace for vacation rentals, today launched its pay-per-booking model and Professional Referral Network on®. Having already launched both services on in 2013, owners and property managers on now have the same opportunity to pay just 10 percent of each booking with no up-front subscription fee. The commission-based model provides an alternative to the company’s existing subscription offering. HomeAway’s Professional Referral Network, a directory connecting owners to professional property management services during the sign-up process, is now also available to new owners.

The pay-per-booking model is ideal for owners new to renting or with a property in a destination that's focused on a particular season or event such as the Super Bowl or World Cup. HomeAway® believes this model gives some vacation rental owners and property managers, who may be holding off due to cash constraints, a chance to start renting their vacation rentals.

"Since launching pay-per-booking on in October, customers have responded positively, while our subscription business has not been adversely affected and remains our bread and butter," says Brian Sharples, HomeAway CEO and co-founder. "I'm pleased we can now offer owners and property managers even more options for distribution with pay-per-booking on, one of the oldest and most well-known brands in the industry."

Now, customers can either choose to list their properties personally; or through the Professional Referral Network, they can team up with a partner company to build their VRBO listing and handle all inquiries and reservations, while still overseeing on-site management or simply outsource all the work to a property manager.

Since October 2013, nearly 70 professional management companies have joined the Professional Referral Network to support new and owners. To qualify for the network, managers must list a minimum percentage of their properties with HomeAway and guarantee all referred properties purchase annual subscriptions.

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