This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Nissan's "Project Titan" Asks Truck Enthusiasts To Help Build First Crowd-Sourced Pickup

LAS VEGAS, Jan. 15, 2014 /PRNewswire/ -- Nissan's full-size Titan pickup will become the automaker's next crowd-sourced project vehicle. Nissan made the announcement today during a special media event at the 2014 Shooting, Hunting and Outdoor Trade (SHOT) Show and Conference in Las Vegas.  The 2014 Nissan Titan, which combines aggressive looks, extraordinary power and off-road athleticism, continues to be a leader in the full-size truck segment.

(Logo: http://photos.prnewswire.com/prnh/20140115/CL46979LOGO ) (Logo: http://photos.prnewswire.com/prnh/20080506/NISSANBADGELOGO )

Fueled by social media, Project Titan fans will build the ultimate off-road capable truck equipped with customized features designed to conquer extreme terrain. To help determine the adventure that Titan will tackle, Nissan is engaging shooting, hunting and outdoor journalists by asking them to submit their "ultimate outdoor adventure" via Twitter or video. As the second installment in Nissan's project vehicle series, Project Titan will build upon the success of its predecessor, Project 370Z.



"Nissan is invested in designing the most innovative trucks ever. Projects like this allow us to gather input directly from industry leading media members and those companies that embrace an outdoor lifestyle in their work and play, helping us deliver trucks that buyers want to own," said Fred Diaz, senior vice president, Nissan Sales and Marketing, Parts and Service in the U.S. "There is no better place to debut Project Titan than the SHOT Show."   



Following the announcement, more than 2,500 journalists were invited to participate in the first phase of Project Titan by submitting a video or tweeting using #ProjectTitan to tell Nissan which ultimate adventure to select for Project Titan.  Whether four wheeling across the Baja, hunting big game in Alaska or fishing for steelhead in Idaho, the Project Titan will be modified to meet the most challenging conditions.  



1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs