Business executives are optimistic about business and economic prospects in 2014, according to new research by Accenture (NYSE:ACN) and the Economist Intelligence Unit (EIU). Although most plan to drive growth by prioritizing exports and new products and services, the research reveals that companies have greater potential to focus their digital investments on driving growth and reaching new customers.
Of the 1041 C level executives surveyed by the EIU in twenty countries for the report, “ CEO Briefing 2014 – The Global Agenda: Competing in a Digital World,” 76 percent are optimistic for their own organizations’ prospects in 2014, significantly higher than the 55 percent who were positive in the EIU’s 2009 research. Respondents in China, Brazil, Canada and Switzerland were most optimistic about their companies’ prospects. Those in Japan and France were least positive but, even here, more than 60 percent were optimistic for their companies’ prospects.
Business leaders are less positive about the 2014 outlook for the economies where they are based, according to the findings. On average 61 percent are optimistic, with respondents in China, the U.S., Canada and Spain most positive. Less than half (48 percent and 47 percent) of Japanese and Korean executives are optimistic about their economies in the coming year. Only 52 percent of French and 51 percent of Italian respondents are positive about the prospects of their economies in 2014. Optimism for the global economy as a whole is more modest, at 44 percent, but the proportion of pessimists has fallen dramatically from 71 percent in 2009 to 15 percent today.
Confidence extends to 2014 business performance. More than three quarters (76 percent) of respondents forecast revenue growth in 2014, while 71 percent forecast higher profits. The manufacturing, energy and pharmaceutical sectors are expected to see the strongest revenue growth, according to respondents, with aerospace/defence, agriculture and professional services least likely to.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV