This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Booking.com Recognized By HSMAI Adrian Awards And Launches New "Booking Epic" Brand Campaign

Stocks in this article: PCLN

AMSTERDAM, Jan. 15, 2014 /PRNewswire/ --  Booking.com ( http://www.booking.com), the largest brand in the global online accommodation sector, has been recognized by The Hospitality Sales and Marketing Association International (HSMAI) for its first U.S. advertising campaign, 'Booking.yeah', which launched in 2013. On the heels of this prestigious recognition, the company has just released its next brand campaign, this time putting the spotlight on Booking.com's vast range of accommodation.

(Photo:  http://photos.prnewswire.com/prnh/20140115/NY46887-a) (Logo:  http://photos.prnewswire.com/prnh/20140115/NY46887LOGO-b)

"We're proud that the Adrian Awards have recognized the Booking.yeah campaign and our commitment to helping U.S. travelers experience the 'delight of the right' with their accommodations," said Paul Hennessy, Booking.com's Chief Marketing Officer. "With more than 25 different varieties and 400,000 properties in 193 countries, Booking.com has the best accommodation offering in the world. As the campaign continues, we look forward to bringing these Booking.yeah moments to even more American travelers from coast to coast."

Booking.com's new 2014 campaign will reaffirm its dedication to delighting consumers and raise the bar for travelers, sharing how even the smallest detail in their accommodation can deliver a "Booking Epic" experience.

The first TVC of the campaign, 'Booking Epic', dramatizes the quirky things that people love about their accommodation stays, whether it's a complimentary breakfast, the cashew nuts in the minibar, the "plushocity" of the carpet, or an incredibly powerful hair dryer.

"Finding the right accommodation isn't just about the killer room and the killer view. We know there are a thousand little and often weird details that cause travelers across the globe to glow," said joint Wieden+Kennedy Amsterdam Creative Directors Genevieve Hoey and Zach Watkins.

The 'Booking Epic' advertising campaign was created by Wieden+Kennedy Amsterdam and will air across the U.S. from January 13, 2014.

Quick facts about the 2014 campaign

* The award-winning filmmaker collective Traktor were at the direction helm once more. * The TVC was shot in various locations in Auckland and Wellington, New Zealand, along with jungles and beaches in Bali – in Booking.com hotel and accommodation partners.  * Media buying by Wieden+Kennedy New York.

Click HERE to view and link to the 'Booking Epic' 60 second film.

About Booking.com Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don't pay booking fees – ever. The Booking.com website is available in 42 languages, offers over 407, 500 hotels and accommodations in 193 countries, features over 24 million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 16 years of experience and a team of over 6,400 dedicated employees in 115+ offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+, Pinterest, like us on Facebook, or learn more at http://www.booking.com.

About Wieden+Kennedy Amsterdam Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their consumers. Founded in 1992, the Amsterdam office is a truly international agency purposefully built to produce global and pan-European campaigns. Clients include Booking.com, Heineken, Coca-Cola, Nike, and Electronic Arts. http://wkamst.com

About the HSMAI awards The Adrian Awards honors exceptional advertising, digital marketing and public relations campaigns in the hospitality, travel and tourism industries. More than 1,200 entries from around the world were reviewed by top experts in travel, tourism, hospitality and media. Booking.com was selected for the Gold Adrian Award which will be presented at the 57th annual Adrian Awards ceremony held on February 24, 2014 in New York City.

 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,974.31 -31.44 -0.18%
S&P 500 0.00 -2.75 -0.14%
NASDAQ 4,549.2260 -15.0680 -0.33%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs