- Mid-sized retailers continue to lag behind large-scale retailers in providing omnichannel experiences to their customers.
- Large-scale retailers are still new to omnichannel customer engagement, having only invested in it over the last five years.
- Mid-sized retailers face the greatest deficiency in their ability to deliver content to consumers as they research brands and products.
- Rigid technology solutions are the biggest impediment to increasing and improving customer omnichannel experiences.
EBay Enterprise Study Reveals Technology Scalability Across Channels As Critical Factor In Enabling Retail Growth
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