NEW YORK ( The Deal) -- After Time Warner Cable (TWC - Get Report) chairman and CEO Rob Marcus snubbed a $61 billion takeover from Charter Communications (CHTR - Get Report), investors on Tuesday appeared to agree that the cable operator is worth more than the $132.50 per share bid.
Share of Time Warner Cable edged above Charter's bid on Tuesday, gaining $3.67, or nearly 2.8%, to $136.07, suggesting that investors see the offer as a floor rather than a final price.
Charter Communications CEO Thomas Rutledge made his pitch in a call to analysts and investors after the close on Tuesday.
Gauging Time Warner Cable's value is difficult, due to anticipation that John Malone-backed Charter would bid for the New York cable operator.
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While Charter may decide to increase its bid, it is also possible that Time Warner Cable has greater value if split up, akin to the 2006 deal in which Time Warner Cable and Comcast (CMCSA) divvied up Adelphia Communications for $17.6 billion.
Charter's offer includes $82.54 in cash and $49.96 in stock. The deal would value Time Warner Cable's stock at more than $37 billion and would include $23.9 billion in net debt.
The bid provides no real premium to Time Warner Cable's recent trading. The stock closed at $32.40 on Monday, before the announcement. The target's management called the bid "grossly undervalued" in its response. Time Warner Cable's board previously told Charter that it is open to a deal at $160 per share, with $100 of the compensation in cash and $60 in stock.
Charter countered that its offer marks a 38% premium to Time Ware Cable's share price in mid-2013.
BTIG analyst Richard Greenfield wrote Tuesday that Time Warner Cable should not be in a hurry to sell.
Greenfield put a $160 per share target on the stock in December, which comes to 7.4 times his projected 2015 Ebitda. In a Tuesday report, he suggested that marketing initiatives, political advertising spending and other actors should improve results in the coming years.
Buyers might be willing to pay more if they could add markets that complement their existing holdings, rather than purchase Time Warner Cable's systems in New York, the Carolinas, the Midwest, Southern California and Texas.
"While laying out all the potential acquisition scenarios spanning multiple companies and joint bids is far too complex," Greenfield wrote, "we believe the operational efficiencies and improved clustering of a [Time Warner Cable] acquisition/breakup should warrant value of at least $160."
Marci Ryvicker of Wells Fargo Securities suggested that Charter would go as high as $150 per share, and said it is more likely that Time Warner Cable is "sold in pieces."
Charter's offer comes as board nominees for Time Warner Cable are due. Barclays Capital analyst Kannan Venkateshwar noted in a report that director submissions are due between Jan. 15 and Feb. 15.
The window of opportunity, following months of fruitless talks, could have influenced Charter's timing.
"As a result, the company appears to be now preparing to nominate new board members to [Time Warner Cable]'s board in case it cannot reach a friendly deal with [Time Warner Cable]," Venkateshwar wrote.
Leverage could be an issue.
Moody's Investors Service estimated that the post-merger company could have more than $60 billion in debt, pushing its leverage from 3.3 times Ebitda at the end of the third quarter to more than 5 times Ebitda. The credit agency warned that it could downgrade Time Warner Cable.