Toyota's FT-1 concept, unveiled at Detroit, "brings some excitement to their lineup," Caldwell said.
"It's still a concept," she said. "The whole idea was to gauge the response, and the response was good."
In the words of Toyota's own breathless press release, "Toyota virtually blew the doors off the North American International Auto Show with the reveal of the stunning FT-1 sports car concept." FT stands for "Future Toyota," the company said, while "the number '1' represents the ultimate."What inspired Toyota, a company that some see as more instilled with the spirt of production toaster-and-appliance-like vehicles, to produce such a vehicle? For the answer, we turn again to Toyota's very enthusiastic copy writer, who wrote:
"Traditionally, Toyota's design decisions have been driven by consensus among a large group of stakeholders. Under [president] Akio Toyoda's stated directive to invigorate Toyota products with energy, passion and 'Waku-Doki' (translation: a palpable heart-pounding sense of excitement), the approval process has been streamlined." The car is likely to come to market as the Supra.