Today, Citi, Proud Retail Bank Partner of the 2014 U.S. Olympic and Paralympic Teams, is unveiling a national advertising and marketing campaign ahead of the Sochi Olympic Winter Games. The campaign, featuring U.S. Olympic and Paralympic qualifiers, hopefuls and legends who comprise Team Citi, includes broadcast, print, out-of-home, social media, and digital advertising, as well as special events, promotions and retail activations. The campaign is infused with Citi’s brand messaging and showcases many of Citi’s competitive and innovative banking products, including Citigold, the Citi Mobile app, and the Citi ThankYou ® Preferred Visa card.
Citi is continuing its successful Every Step of the Way® program, first launched for the London 2012 Olympic Games, and bringing it to life through a comprehensive advertising and marketing campaign featuring the athletes of Team Citi – Julie Chu, Billy Demong, Erin Hamlin, Ted Ligety, Evan Lysacek, Dan Jansen, Picabo Street, Alana Nichols and Rico Roman. Citi has donated an additional $500,000 to the United States Olympic Committee and is encouraging fans to visit Citi.com/everystep to learn about each of the Team Citi athletes and the U.S. Olympic, Paralympic and community sport programs that inspired their journeys. With a single click, fans can choose a Team Citi athlete to support and help allocate a portion of Citi’s donation to their sport program.
“Citi is delighted to continue its support for Team USA, this time in their efforts at the 2014 Sochi Olympic Winter Games,” said Citi Chief Brand Officer Dermot Boden. “Building on the success of Citi’s inaugural Team USA sponsorship at the London 2012 Olympic Games, we are now pleased to launch a fully integrated campaign that will create an enhanced connection with our customers, our employees and fellow Olympic and Paralympic fans. Just as Citi aspires to help our clients on their journeys from ambition to achievement, we are proud to support our Team Citi athletes every step of the way as they work towards and reach their goals.”