This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Citi Launches Advertising Campaign For Sponsorship Of U.S. Olympic And Paralympic Teams Ahead Of The Sochi Olympic Winter Games

Stocks in this article: C

Today, Citi, Proud Retail Bank Partner of the 2014 U.S. Olympic and Paralympic Teams, is unveiling a national advertising and marketing campaign ahead of the Sochi Olympic Winter Games. The campaign, featuring U.S. Olympic and Paralympic qualifiers, hopefuls and legends who comprise Team Citi, includes broadcast, print, out-of-home, social media, and digital advertising, as well as special events, promotions and retail activations. The campaign is infused with Citi’s brand messaging and showcases many of Citi’s competitive and innovative banking products, including Citigold, the Citi Mobile app, and the Citi ThankYou ® Preferred Visa card.

Citi is continuing its successful Every Step of the Way® program, first launched for the London 2012 Olympic Games, and bringing it to life through a comprehensive advertising and marketing campaign featuring the athletes of Team Citi – Julie Chu, Billy Demong, Erin Hamlin, Ted Ligety, Evan Lysacek, Dan Jansen, Picabo Street, Alana Nichols and Rico Roman. Citi has donated an additional $500,000 to the United States Olympic Committee and is encouraging fans to visit Citi.com/everystep to learn about each of the Team Citi athletes and the U.S. Olympic, Paralympic and community sport programs that inspired their journeys. With a single click, fans can choose a Team Citi athlete to support and help allocate a portion of Citi’s donation to their sport program.

“Citi is delighted to continue its support for Team USA, this time in their efforts at the 2014 Sochi Olympic Winter Games,” said Citi Chief Brand Officer Dermot Boden. “Building on the success of Citi’s inaugural Team USA sponsorship at the London 2012 Olympic Games, we are now pleased to launch a fully integrated campaign that will create an enhanced connection with our customers, our employees and fellow Olympic and Paralympic fans. Just as Citi aspires to help our clients on their journeys from ambition to achievement, we are proud to support our Team Citi athletes every step of the way as they work towards and reach their goals.”

1 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,805.41 +127.51 0.76%
S&P 500 1,964.58 +13.76 0.71%
NASDAQ 4,483.7150 +30.9230 0.69%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs