This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Tagkast Amplifies Subaru's WinterFest Events With Social Photo Sharing Platform

CHICAGO, Jan. 14, 2014 /PRNewswire/ -- Chicago-based startup Tagkast today announced a new partnership with Subaru to use Tagkast's technology during Subaru WinterFest, a lifestyle tour stopping at some of the best mountain resorts across the country.

Tagkast enables attendees to share Subaru branded photos to their Facebook friends and Twitter followers directly from the events. Each photo shared through Tagkast reaches 200 to 300 of the attendee's friends, who can show off their skills while skiing or snowboarding at the WinterFest.

At Subaru WinterFest, attendees are able to demo the latest equipment from Nordica and LibTech, take part in ski and ride clinics, test skills in the Freeride Experience, and go home with some giveaways.

"At Subaru's WinterFest, attendees are demoing the latest equipment and participating in activities to further engage them with Nordica, LibTech, and Subaru," said Sean Strother. "With our efforts, Subaru can bring the WinterFest experience into the social arena, and invite even more fans outside of event attendees to engage with the brand. Typical event marketing offers limited social sharing, but with Tagkast, more than 60 percent of consumers will share the branded photos directly from the event, and Subaru will be able to track engagement with its target audience."

Using Tagkast, Subaru can dispatch professional photographers to take photos from WinterFest and offer a tablet for consumers to easily share photos – which have Subaru branding or links to company websites – with their social networks.

"Subaru believes in supporting the passions and interests of our consumers, and through sponsorship and event marketing, we are able to engage consumers face to face," said Tim Tagye, promotions and sponsorship manager for Subaru of America. "Tagkast presents a unique opportunity for Subaru within this space. Through Tagkast's efforts, we are able to engage consumers beyond just our physical event activation, and our message is socially amplified. We are able to create engagement with consumers more so than we ever have been."

Tagkast will socially amplify 8 of Subaru's WinterFest weekend events including Wisp Mountain, MD, Jack Frost Big Boulder, PA, Crested Butte, CO, Loveland, CO, Sierra at Tahoe, CA, Mt Hood, OR, Mt Bachelor, OR, and Timberline, OR.

Tagkast will also amplify Subaru's auto shows in Philadelphia and Detroit later this year.

About Tagkast Tagkast is a uniquely designed service that helps event marketers amplify live events through social media photo sharing. Tagkast's mobile photo sharing solution uses DSLR cameras to take professional photos of guests and allows them to view and share the photos through a connected tablet. Tagkast works with the world's best event marketers including Subaru, Mini USA, Clear Channel, Russian Standard, DFCBX, Indianapolis Motor Speedway, Common Ground, National Urban League and Jaguar.

Tagkast is venture-backed by prominent investors, including NLJ Investments, Lightbank and NEA.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs