Now, Google Ventures was a big Nest investor and they might have played a role in selling the Nest M&A idea to Larry Page and others on the Leadership Team. Rich Miner and the Google Ventures team might have been indifferent on whether Nest got a higher offer or not but Shasta Ventures and Kleiner Perkins would not have been shrinking violets on this issue.
So, we come back to the question: If Gannes is correct -- and there's no reason to believe she's not -- that Apple wasn't in the mix now, why would that be?
The only plausible answer I can think of is Apple was very familiar with Nest, founded in 2010, and made the internal decision a while ago that it could develop a better product for Apple's purposes than bolt on the Nest hardware and software.
The Apple critics will decry this as hubris and a lack of vision. They will say that Apple neglected to use its cash strategically and let an important company get into the hands of a fierce rival.
It's too soon to pass judgment on Apple yet.
At the time of publication the author had no position in any of the stocks mentioned. Follow @ericjackson This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.
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