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Lay's "Do Us A Flavor" Contest Is Back: Fans Invited To Submit Next Great Potato Chip Flavor Idea For The Chance To Win $1 Million

Now through April 5, 2014, fans can submit their flavor suggestions on www.dousaflavor.com, through Twitter (follow @Lays for details), on www.YouTube.com/Lays, through the Lay's Facebook Page or by using their cell phone to text FLAVOR to CHIPS (24477). To submit, fans will be asked to provide their name, flavor name, up to three ingredients, the chip style and a 140-character description or inspiration for their flavor.

"Even though we could only pick one grand prize winner last year, the millions of delicious ideas submitted by fans demonstrated that we have only begun to scratch the surface of the possibilities we could bring to the snack aisle," said Ram Krishnan, vice president of marketing, Frito-Lay. "This time around, we're offering consumers even more opportunities to demonstrate and celebrate their creativity – and love of yummy flavors – throughout the contest. We can't wait to see what America's taste buds will inspire next." 

The "Do Us A Flavor" contest has been held by PepsiCo in numerous countries with consumers suggesting more than 12 million ideas for chips flavors around the world. In July 2012, the Lay's brand launched its first "Do Us A Flavor" contest in the U.S. and asked fans around the country to pick the next great potato chip flavor. From bacon to apple to cheese, fans offered nearly four million potato chip flavor ideas. Lay's Cheesy Garlic Bread, Lay's Chicken and Waffles and Lay's Sriracha flavored potato chips were selected as finalists, created and brought to store shelves, and then it was up to consumers to determine a winner.  In May 2013, after millions of fan votes were cast, it was announced that Lay's Cheesy Garlic Bread flavored potato chips were America's favorite, and Karen Weber-Mendham, a children's librarian from Land O' Lakes, Wis. and the finalist behind the winning idea, took home the $1 million grand prize.

As part of this year's contest, a judging panel made up of chefs, foodies and flavor experts will narrow down the contest submissions to four finalist flavors. The four finalist flavors will then be fully developed by Frito-Lay's culinary experts and unveiled in summer 2014. From there, it will be up to fans to vote for the finalist flavor they want to see stay on store shelves. The winning flavor – as determined by fan votes – will be revealed in November 2014. The three runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of their flavor's net sales (whichever is higher) for the period July 1, 2014 through July 1, 2015. More details and official contest rules are available at www.dousaflavor.com.

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com



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