This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Lay's "Do Us A Flavor" Contest Is Back: Fans Invited To Submit Next Great Potato Chip Flavor Idea For The Chance To Win $1 Million









PLANO, Texas, Jan. 14, 2014 /PRNewswire/ -- Back by popular demand, Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced the return of its "Do Us A Flavor" contest, which invites fans nationwide to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize.  Building on its previous success, this year's contest offers Lay's consumers even more opportunities to demonstrate their passion and creativity for potato chip flavors. Fans will now be able to choose from three potato chip forms – Lay's Original, Lay's Kettle Cooked and/or Lay's Wavy – for their flavor ideas, and this time around, a fourth finalist flavor will be created and brought to store shelves. Submissions are now open at www.dousaflavor.com.

Following its U.S. debut in July 2012, the Lay's "Do Us A Flavor" contest quickly became a pop-culture phenomenon with millions of entries from every corner of the country.  From "grandma's secret sauce" to "a favorite restaurant dish," the "Do Us A Flavor" contest entries proved that just about everybody has a great potato chip flavor idea. As part of this year's competition, the Lay's brand will celebrate fans' flavor ideas by creating real-time, personalized content that will be shared via Twitter and Instagram. This includes a partnership with Emmy Award-winning entertainer Wayne Brady, one of the most versatile performers in show business today, who will celebrate contest submissions in real-time on launch day through the creation of flavor-inspired digital content. Today from Noon – 6 p.m. (EST), Brady who became well-known for his improvisational talent on TV's "Whose Line Is It Anyway?" will put his skills to the test by selecting consumer flavor ideas that are submitted to DoUsAFlavor.com and then shared on Twitter, and turning those submissions into comedic sketches and musical videos that will be shared through www.twitter.com/lays.

"Food and flavor are such a natural passion point for people – when you think about it, everyone has a story to tell about a great meal or the first time they tried their favorite dish," said Brady. "The hope is that by having some fun and celebrating these unique flavors, we'll help inspire even more delicious flavor ideas for America's consideration."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,698.18 -77.94 -0.44%
S&P 500 2,059.69 -8.20 -0.40%
NASDAQ 4,880.2280 -20.6570 -0.42%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs