PLANO, Texas, Jan. 14, 2014 /PRNewswire/ -- Back by popular demand, Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced the return of its "Do Us A Flavor" contest, which invites fans nationwide to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize. Building on its previous success, this year's contest offers Lay's consumers even more opportunities to demonstrate their passion and creativity for potato chip flavors. Fans will now be able to choose from three potato chip forms – Lay's Original, Lay's Kettle Cooked and/or Lay's Wavy – for their flavor ideas, and this time around, a fourth finalist flavor will be created and brought to store shelves. Submissions are now open at www.dousaflavor.com.
Following its U.S. debut in July 2012, the Lay's "Do Us A Flavor" contest quickly became a pop-culture phenomenon with millions of entries from every corner of the country. From "grandma's secret sauce" to "a favorite restaurant dish," the "Do Us A Flavor" contest entries proved that just about everybody has a great potato chip flavor idea. As part of this year's competition, the Lay's brand will celebrate fans' flavor ideas by creating real-time, personalized content that will be shared via Twitter and Instagram. This includes a partnership with Emmy Award-winning entertainer Wayne Brady, one of the most versatile performers in show business today, who will celebrate contest submissions in real-time on launch day through the creation of flavor-inspired digital content. Today from Noon – 6 p.m. (EST), Brady who became well-known for his improvisational talent on TV's "Whose Line Is It Anyway?" will put his skills to the test by selecting consumer flavor ideas that are submitted to DoUsAFlavor.com and then shared on Twitter, and turning those submissions into comedic sketches and musical videos that will be shared through www.twitter.com/lays.
"Food and flavor are such a natural passion point for people – when you think about it, everyone has a story to tell about a great meal or the first time they tried their favorite dish," said Brady. "The hope is that by having some fun and celebrating these unique flavors, we'll help inspire even more delicious flavor ideas for America's consideration."