NEW YORK (TheStreet) --
Common and, no doubt, good question after news that Google
(GOOG) picked up Nest for $3.2 billion.
I'm sure rumors will surface (if they haven't already) that Apple
(AAPL - Get Report) was in the running for Nest.
Maybe. Maybe not. But, either way, I'm glad they didn't get Nest. And I reckon they didn't want the company that badly, if at all, anyway.
The moment Apple starts making large-scale acquisitions is the moment I start to (re)worry that Timothy D. Cook has run out of ideas. That he doesn't have a way forward at Apple.
Spending $3.2 billion on another company would be incredibly out of character for Apple. That's why I just don't see the sense in calls for Apple to pick up Yahoo!
or any entity bigger than a small startup.
Remember Apple Will Disrupt And Destroy When Its Ready
. It will do so on its own terms. And it will be homegrown, so to speak.
Apple hasn't come out with a brand new product in quite some time now. But that doesn't mean it has stopped innovating. We have seen one flavor of innovation with the best in breed, way better than what came before it
iPad Air. And there's likely another, more familiar and exciting type of innovation going on at Apple behind the scenes. Just because we don't know what it is doesn't mean it doesn't exist.
In fact, prior to the announcement that Google took out Nest I was working on an article hypothesizing that what Apple might do next, via a television set most likely, but maybe a wearable device (though I hope not on the latter), is move towards some sort of whole-home, whole-life solution. I'll flesh that thinking out at another time, but, as time goes by, Apple doesn't stand still. It's moving -- right now -- on something.
So, why would Apple need Nest then?
While it's perfectly alright to make big purchases to elevate your game or take the next step in your evolution -- the way Google does (see also Waze
) -- that's just not the Apple way. Apple is perfectly capable of building whatever needs to be built to successfully execute its roadmap.
The fact that Apple has been so quiet -- at least more quiet than some critics would like -- and hasn't
made any major acquisitions as of late actually gives me more confidence than I would have if Cook was out running his mouth and blowing Apple's cash hoard. This tells me something's afoot. And when it's unleashed, it's going to, once again, change the game.
Apple is not Microsoft
. They're not scrambling after a mix of having been out-innovated and asleep at the wheel
. Quite the contrary -- Apple might actually be in greater control of its destiny and the spaces its dominates than it ever has been.
--Written by Rocco Pendola in Santa Monica, Calif.
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