HOFFMAN ESTATES, Ill., Jan. 13, 2014 (GLOBE NEWSWIRE) -- As the popularity of online shopping increases, more and more retailers are focusing their efforts on the digital experience, instead of the in-store retail. Rather than joining these retailers, Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) has created a campaign that integrates both online and in-store shopping as one. Only a few months since the campaign's inception, the company has just received a Customer Engagement Award from online publication, Retail TouchPoints, in the category of Interactive In-Store Campaigns for its Sears Outlet campaign, which combines the two platforms to create the ultimate interactive customer experience.
Sears Outlet Receives Customer Engagement Award For Interactive In-Store Campaign
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