This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sears Outlet Receives Customer Engagement Award For Interactive In-Store Campaign

HOFFMAN ESTATES, Ill., Jan. 13, 2014 (GLOBE NEWSWIRE) -- As the popularity of online shopping increases, more and more retailers are focusing their efforts on the digital experience, instead of the in-store retail. Rather than joining these retailers, Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) has created a campaign that integrates both online and in-store shopping as one. Only a few months since the campaign's inception, the company has just received a Customer Engagement Award from online publication, Retail TouchPoints, in the category of Interactive In-Store Campaigns for its Sears Outlet campaign, which combines the two platforms to create the ultimate interactive customer experience.

Consumers visiting the warehouse style Sears Outlet stores are presented with a large and ever-changing inventory of appliances, furniture, home and garden goods and much more, which are significantly lower than manufacturers' suggested retail prices. The retailer has created a seamless customer experience with strategically placed 23" touch-screen panel tablets throughout its pilot stores. Each tablet holds a platform, developed specifically for Sears Outlet by tech start-up eyeQ, where shoppers can research available products and make buying decisions at each screen. Product data is drawn directly from the Sears Outlet e-commerce store to create a consistent, omni-channel look and feel with up-to-date inventory allocation that pertains to the exact store in which they're shopping.

"We are exploring all opportunities to bridge the gap between in-store and online shopping to answer our customers' call for more information," stated JJ Ethridge, Vice President of Supply Chain, Technology, and Integrated Retail at Sears Hometown and Outlet Stores. "With this integrated campaign, customers don't need to go home for further research or to review customer feedback, it's all in the store with added live interaction with our sales associates. This award recognition, and initial success of our campaign, proves that in-store and online hybrid shopping is the future of retail."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,082.94 +3.37 0.02%
S&P 500 2,001.23 +4.49 0.22%
NASDAQ 4,574.4340 +16.7390 0.37%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs