NEW YORK (TheStreet) Apple
(AAPL - Get Report) debuted a new iPad commercial over the weekend during the San Francisco 49ers/Carolina Panthers playoff game on Fox, the flagship network of 21st Century Fox
(FOXA). If there's any doubt as to why people buy Apple products, it's all in this commercial.
Narrated by Robin Williams' John Keating character from Deads Poet Society, the commercial takes a look at why and how people use an iPad. Whether it's capturing a tornado, scanning the waters at Niagara Falls or diagramming a hockey play, the iPad, and in this instance the iPad Air, has more uses than anyone possibly dreamed of when Steve Jobs first unveiled the tablet in 2010.
It's funny that the first lines, mentioning law, business and engineering, appear in the text, given that Samsung recently unveiled its new Pro series of tablets which are geared more towards the business user than the consumer. It's been widely speculated that Apple will unveil a larger iPad in late-2014, currently dubbed the iPad Pro, a product that will be aimed at business users.
Apple could not be reached for comment to confirm this.
Most people associate Apple products with humanities, geared more towards content creation and visual memes, as opposed to business work. This commercial continues to affirm that theme, that Apple products are more associated with work that people want to do, not what they have to do.
Here's the narration from the commercial in its entirety:
We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering - these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love - these are what we stay alive for.
To quote from Whitman,
"O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse."
"That the powerful play goes on, and you may contribute a verse."
What will your verse be?
--Written by Chris Ciaccia in New York
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