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TheStreet Open House

Mountain DewA® Kickstart™ Doubles Lineup With New Flavors To Kickstart Your Night

PURCHASE, N.Y., Jan. 13, 2014 /PRNewswire/ --  Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mtn Dew Kickstart flavors developed for nighttime consumption.

(Logo: http://photos.prnewswire.com/prnh/20140113/NY44879LOGO-a)

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus electrolytes for taste. With only 80 calories per 16 oz. can and just the right amount of kick, Mtn Dew Kickstart is the ideal beverage to get you ready for whatever the night will bring.

"Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," said Greg Lyons, Vice President of Marketing at Mountain Dew. "Whether it's an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mtn Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."    

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade drop in retail stores nationwide today.  Meanwhile, five Mtn Dew Kickstart "Night Machines" are hitting the street across the U.S. to give fans an opportunity to taste the new flavors.

Visit mtndewkickstart.com or Facebook.com/MountainDew for more information and join the conversation at @mtn_dew #KickstartYourNight.

Dubbed one of PepsiCo's most successful beverage product launches in the past 10 years, Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch were introduced to offer consumers an entirely new alternative to traditional morning beverages. Retail sales for Mtn Dew Kickstart have already surpassed $150 million since it was introduced in 2013.

About Mountain Dew Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

SOURCE Mountain Dew

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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