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From Virtual To Reality? Toyota FT-1 Concept Sets The Pace For Future Design

DETROIT, Jan. 13, 2014 /PRNewswire/ -- Toyota virtually blew the doors off the North American International Auto Show with the reveal of the stunning FT-1 sports car concept.  First devised by Calty Design Research in the Sony PlayStation Gran Turismo game environment, FT-1 leapt from the screen to the stage in a race-inspired press conference at COBO Hall.

(Photo:  http://photos.prnewswire.com/prnh/20140113/LA44841-a)

The name says it all. FT-1 stands for "Future Toyota," and the number "1" represents the ultimate. According to its designers at Calty Design Research, the FT-1 Concept is the ultimate expression of a Toyota coupe design, building upon Toyota's rich sports coupe heritage dating back to the 2000GT, Celica, Supra, MR2 and most recently Scion FR-S. In addition, the concept draws inspiration from Calty's more recent sports car concept work such as FT-HS (2007) and the Lexus LF-LC (2012). 

The project started nearly two years ago and represents a labor of love by a passionate, dedicated and gifted Calty design team. "The FT-1 is a dream-project for a designer and car enthusiast like myself," said Alex Shen, Calty's Studio Chief Designer. "Our team was heavily influenced by Toyota's sports car past, especially Celica and Supra, and we sought to capture some of that history.  It is an aggressive, track-focused sports car concept with a presence that has been amplified for shock and awe."   

The FT-1's audacious design represents the pinnacle of Calty's 40 th year of operation. Guided by the Toyota design ethos of Vibrant Clarity, a unique fusion of both emotional and rational factors that delivers a more exciting and dramatic design expression with unique Toyota identity, the concept is a spiritual pace car for Toyota Global Design. The goal of this ideological shift is to develop future generations of products that better connect emotionally with Toyota's global consumer base.

Traditionally, Toyota's design decisions have been driven by consensus among a large group of stakeholders.  Under Akio Toyoda's stated directive to invigorate Toyota products with energy, passion and "Waku-Doki" (translation: a palpable heart-pounding sense of excitement), the approval process has been streamlined.  This new approach aims to produce cars that connect more deeply with customers, generating a more satisfying ownership experience that complements Toyota's legendary reputation for quality, dependability and reliability. 

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