MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, announced today that its people discovery application Choosy ranked as the number one new app and the number 29 overall app in the Social category of the Google Play Store over the most recent weekend. MeetMe launched the app as part of its strategy to deploy standalone apps to complement its successful MeetMe app. Choosy encourages high quality interactions by having users respond to simple icebreaker questions that allow them to show their personalities to prospective matches.
“We are now actively promoting Choosy on our core MeetMe Android app,” said Geoff Cook, CEO of MeetMe. “We believe the power to cross-promote our suite of applications using our core MeetMe app is apparent in Choosy’s swift climb in the rankings since its launch last month.”
The company plans to launch additional cross-marketing placements for its standalone apps over the coming weeks. These placements will include a permanent main menu integration in the MeetMe app, as well as promoting the standalone apps to all new users of MeetMe.