Jamba Juice Company (
) today reiterated fiscal year 2013 guidance, including Company comparable store sales guidance range of flat to 1%
. The Company also released strategic priorities and initiatives that will guide Jamba’s growth in 2014.
“Jamba had a successful but challenging year in 2013. We made excellent progress on several key priorities to strengthen our brand with successful juice and smoothie innovations and engaging marketing programs with strategic partners such as Disney and ISIS. We also expanded our global retail store growth, added new channel strength and continued to explore new ways to reduce cost and improve productivity. But a combination of constraints on consumer spending, adverse weather in key markets and heightened competition hurt sales.” said James D. White, chairman, president and CEO, Jamba Juice Company. “We believe the actions we took and changes we implemented to address those challenges will have a meaningful impact in accelerating our growth in 2014.”
“Our 2014 priorities provide continuity and a blueprint for focusing our resources. Important drivers of our growth initiatives will be a dramatic expansion of our exciting whole food blending and premium juice beverages, continued rapid global store growth and the leveraging of our significant JambaGo® opportunities. In addition, Jamba is pursuing an enterprise-wide cost savings initiative that will result in a 100 - 200 basis point improvement in operating margins.
“Our focus on whole food blending and freshly-squeezed premium juices takes us back to Jamba’s roots. Our innovative blended beverages are an evolution in that tradition and they are now in the forefront of the growing consumer trend to healthy living.” Mr. White concluded.
Brand Activation and Leadership
The primary focus will be on initiatives that build total brand value though multi-channel brand building and product innovation, including consumer loyalty, engaging national and local marketing programs, and national scale partnerships. The development of relevant partnerships and programs will continue to encourage healthy active lifestyles. The Company has also become a leader in leveraging technology to enhance the customer experience through loyalty programs and mobile payment apps.