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TheStreet Open House

Fashion Retailer GUESS Rolls Out State-of-the-Art Mobile App For Customers, Powered By MicroStrategy Alert

Stocks in this article: GESMSTR

TYSONS CORNER, Va., Jan. 13, 2014 /PRNewswire/ -- MicroStrategy ® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that the Los Angeles-based global lifestyle brand GUESS, Inc. (NYSE: GES) has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform. 

The new GUESS app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between GUESS and its customers through their mobile phones.  To see the GUESS mobile app for customers, watch a short video at: http://www.youtube.com/watch?v=O8CCcEbcjZU.

The GUESS app is intended to thrill its customers with greater convenience, better customer service, more information and fashion inspiration, and a seamless omni-channel shopping experience that blurs the line between in-store and online shopping.  The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).

In its announcement of its new, recently launched GUESS app, GUESS said:

"Reimagined and designed with you in mind, the all-new GUESS mobile app delivers a customized shopping experience right to your mobile device.

  • Connect to your GUESS List account and leave your card at home
  • Access your POINTS, REWARDS, and RECEIPTS anytime, anywhere
  • Earn EXTRA LOYALTY POINTS by socializing with GUESS on Facebook
  • Get CUSTOMIZED OFFERS, event invites, exclusive content and more"

The mobile app will allow GUESS marketers to forge a closer relationship between the brand and its customers. GUESS marketers will be able to introduce new products and to merchandise existing products using high-resolution images and videos.  They can cross-sell and up-sell products based on previous purchases or promotion responses. Using geo-fencing and the deep data analytics in Alert, GUESS will also be able to offer instant promotions to customers that are immediately relevant based on location and previous purchases.

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