The first external expression of the new platform debuts today with a new Olympic-themed television commercial airing in the United States, and then expanding to reach key audiences through variety of other traditional and digital channels in the coming months.Visa’s first new spot under the “ Everywhere you want to be” tagline is entitled “Flying,” and features U.S. Olympic women’s ski jumping hopeful and Team Visa athlete, Sarah Hendrickson. The new brand platform will be brought to life in Visa’s Olympic-themed creative, and via social and digital extensions, by spotlighting athletes’ stories of accomplishment to help inspire viewers to imagine their own “everywhere.” Visa has been a proud Worldwide Partner of the Olympic Games for more than 27 years.
Visa Launches “Everywhere You Want To Be,” A Corporate Platform That Reconnects The Company To Its Heritage
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