The first external expression of the new platform debuts today with a new Olympic-themed television commercial airing in the United States, and then expanding to reach key audiences through variety of other traditional and digital channels in the coming months.
Visa’s first new spot under the “ Everywhere you want to be” tagline is entitled “Flying,” and features U.S. Olympic women’s ski jumping hopeful and Team Visa athlete, Sarah Hendrickson. The new brand platform will be brought to life in Visa’s Olympic-themed creative, and via social and digital extensions, by spotlighting athletes’ stories of accomplishment to help inspire viewers to imagine their own “everywhere.” Visa has been a proud Worldwide Partner of the Olympic Games for more than 27 years.
“The new platform is compelling because it encompasses strengths of Visa, past, present and future,” continued Lucio. “‘Everywhere’ includes the tens of millions of merchant locations that accept Visa today. It’s also the new ways and places people want to pay, including mobile and e-commerce. ‘Everywhere’ is also a celebration of everyone’s aspirations, from an athlete achieving her Olympic dream to a single mother accessing her first bank account on a Visa card.”
About VisaVisa is a global digital payments network that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks - VisaNet - that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit corporate.visa.com.