Jan. 13, 2014
(NYSE: SAP) today announced the launch of
SAP® Shopper Experience
a personalized and engaging retail mobile app that transforms the entire consumer shopping experience with social media sharing, loyalty programs and a self-payment system for shoppers. SAP also released the latest version of the
SAP® Retail Store Ops Associate
mobile app, which allows store associates to execute core merchandising, inventory and customer service functions directly from the shop floor without leaving a consumer's side. The announcement was made at the
NRF 103rd Annual Convention and EXPO
, being held
at the Javits Convention Center in
New York City
Consumers are increasingly reaching for their mobile devices to research products, compare prices and get recommendations; this behavior has significantly impacted the retail industry. According to Retail Systems Research*, 80 percent of retailers believe their store results will continue to erode unless they incorporate technology as part of the store experience. To help prevent the showrooming trend, retailers identified the top two opportunities: 60 percent cited focusing on a more convenient customer experience and 48 percent cited bringing more digital and online experiences to store.
With SAP Shopper Experience, retailers can offer consumers the ability to create collaborative shopping lists, redeem unique offers specific to a particular store and manage loyalty accounts. For consumers, the app enables shoppers to self-scan merchandise and pay, as well as share offers with friends on Facebook — all from their mobile device while shopping in the store. The app is customizable to a retailer's unique brand identity. After linking a loyalty account, consumers are immediately recognized and can review points, status levels and upcoming rewards. They can plan and easily collaborate with family members on shopping lists and locate the nearest store. Once they check into the store, shoppers receive personalized, local offers that they can share with friends. While shopping, consumers can scan items to research product details and add items to their mobile shopping cart. Consumers can also instantly transfer their cart to the point of sale (POS) and avoid the check-out line by paying directly from their mobile device.