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DENVER, Jan. 13, 2014 (GLOBE NEWSWIRE) -- Marley Coffee (OTCQB:JAMN) (
www.marleycoffee.com ), the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, reviews its successes in 2013 and articulates its strategy for increasing distribution of its coffees and expanding its product lines in the United Kingdom and Europe in 2014 and beyond. The company recently expanded its sub-licensing agreement with its UK distributor, Marley Coffee UK, so it would take a more active role with countries outside of the UK and Ireland, while reinvesting in building the brand within the UK.
"Marley Coffee UK has followed the US in many ways from a strategic development standpoint," commented Guy Wilmot, General Manager of Marley Coffee UK. "For the last two years, we've tested and proved that Marley Coffee is a viable brand that consumers can identify with across several different European countries. Like Marley Coffee USA, we started out with three SKUs of 8oz (227g) bags in ground and whole bean coffee form, and successfully sold them within key retailers throughout Europe. The objective for 2014 is to expand our product lines significantly to match those of the US in order to enter into new business verticals such as food service and OCS. The UK is the eighth-largest coffee marketplace, and coffee retail value was larger than tea in 2012, according to Euromonitor. We are extremely excited for the additional support that's being committed to us in 2014."
Rohan Marley, Chairman of Marley Coffee, said, "Early last year, Marley Coffee established itself in Europe with some of the most prestigious high-end European retailers, such as Selfridges, Planet Organic Grocery Chain and La Grande Epicerie. Later in 2013, we caught the attention of some of the larger European retail chains. For example, we had a successful launch of the single-serve espresso-based capsules program with Martello, which sold the capsules in more than 700 Hofer and Aldi stores in Europe. We were also able to get 8oz bags distributed through El Corte Ingles Supermarket in Spain by the end of the year, which is our largest distributor of our 8oz bags in Europe. As we look at our plans for 2014, we are confident that we will continue to drive our expansion into the UK and European markets. This is a very exciting time for Marley Coffee as we expect the company will potentially reach a tipping point of awareness in 2014 that will trigger a string of new distribution deals in the UK and Europe."