This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sears Treats Consumers Like They're Total Idiots

NEW YORK (TheStreet) -- Here's the best thing Sears Holdings (SHLD - Get Report) has done since it served popcorn in its catalog department:

But this is about 1,000X better:

I don't think I've witnessed a better turnaround than the one Domino's Pizza (DPZ - Get Report) pulled off.

There's a crucial difference, at least in the two videos, between how Sears and Dominos portrayed their respective situations.

Dominos exists in the same world as the rest of us. When it struggled, it not only acknowledged but fully embraced its reality. Throughout Dominos' turnaround campaign, it's obvious that CEO Patrick Doyle demanded complete and total humility in the company's messaging.

We suck. It's unacceptable. Hold us accountable. We promise we'll be better.

Although Sears might not even realize this, there's an undertone of arrogance and delusion in its marketing.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
DPZ $113.96 0.00%
SHLD $41.13 0.00%
AAPL $130.28 0.00%
FB $81.53 0.00%
GOOG $565.06 0.00%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs