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Wrong Calls: Intel, America Online and Apple

Rotten Apple

Apple became a stock market icon in April 2009, when the stock traded at $104.25 and broke out above its 200-week simple moving average. Apple was the key to the market until it reached $700 a share in September 2012. All of that was great.  But analysts made the wrong call when they upwardly revised Apple's price target to $1,000 a share. Instead, Apple fell from the tree and landed behind the woodshed, trading as low as $385.10 in April 2012.

The stock had been the leading momentum stock and, by March 2013, it became the cheapest value stock. Since then it has been attempting to return to its momentum status.

Intel, AOL, Time Warner and Apple Today

Here are my current buy-and-trade profiles for these stocks.

Must Read: Three Consumer Sector ETFs for Some Safety

Intel ($25.53) has been upgraded to buy from hold according to ValuEngine, with the stock 21.9% overvalued. The weekly chart profile is positive but overbought, with the five-week modified moving average at $24.94 and the 200-week SMA at $22.83. My annual value levels are $20.78 and $19.44 with monthly and quarterly pivots at $24.26 and $24.40, with semiannual risky levels at $26.33 and $28.95.

America Online ($45.24) has recently been upgraded to buy from hold, with the stock 46.3% overvalued. The weekly chart is positive but overbought, with the five-week MMA at $43.79 and the 200-week SMA at $26.85. My monthly value level is $39.04, with a weekly pivot at $43.61 and quarterly risky level at $54.83.

Time Warner ($66.19) has a hold rating with the stock 20.8% overvalued. The weekly chart is neutral, with the stock below its five-week MMA at $67.39, and with the 200-week SMA at $42.40. My semiannual value level is $63.57, with a weekly pivot at $66.55 and quarterly risky level at $72.77.

Apple ($532.94) has been upgraded to buy from hold, with the stock 8% overvalued. The weekly chart is negative with the stock below its five-week MMA at $539.23 and its 200-week SMA at $428.79. My annual value level is $517.05, with a monthly pivot at $549.12 and weekly and annual risky levels at $549.12 and $586.06. Semiannual risky levels are $657.40 and $666.93.

At the time of publication the author held no positions in any of the stocks mentioned.

Follow @Suttmeier

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Richard Suttmeier is the chief market strategist at He has been a professional in the U.S. Capital Markets since 1972, transferring his engineering skills to the trading and investment world.

Suttmeier has an engineering degree from Georgia Tech and a Master of Science degree from Brooklyn Poly. He began his career in the financial services industry in 1972 trading U.S. Treasury securities in the primary dealer community. He became the first long bond trader for Bache in 1978, and formed the Government Bond Department at LF Rothschild in 1981, helping establish that firm as a primary dealer in 1986. This experience gives him the insights to be an expert on monetary policy, which he features in his newsletters, and market commentary.

Suttmeier's industry licenses include, Series 7 and Registered Principal (Series 24). He has been the Chief Market Strategist for since 2008 and often appears on financial TV.

Click here for details on Suttmeier's "Buy and Trade" investment strategy.

Richard Suttmeier can be reached at
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APPL $0.00 0.00%
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FB $101.93 0.92%


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