January 9, 2014: A Song-by-Song Breakdown of How Pandora Decides Which Song to Play
January 9, 2014: Why Bruce Springsteen Ends Up on Taylor Swift Radio
Pandora lives and breathes streaming radio through the Music Genome Project. That's the company's primary focus. To provide a personalized radio to its listeners and connect artists with their fans. That's it. Sounds simple in theory, but it's not easy to pull off. Our look at the MGP highlights some of the complexity. And I think it shows why, surprising to some, Pandora has been able to fend off all competitive threats, even Apple's iTunes Radio.
As a not-so-aside, pursuant to all of this -- just the latest in roughly two years of pretty intense, daily coverage of Pandora -- I have launched a Kickstarter campaign to fund a book I will write this year that tells the story of Pandora from before its founding through the present day. You can find details on this project at the link.
--Written by Rocco Pendola in Santa Monica, Calif.