(NYSE:MANU) Manchester United Football Club has today announced a multi-season sponsorship agreement with international spirits brand Aperol, to become the Club’s Official Global Spirits Partner.
The deal, which runs until the end of the 2016/2017 season, will see Aperol branding visible during all domestic games at Old Trafford, as well official Club publications, MUTV and the official website. The partnership will also see the signature drink, Aperol Spritz available in the stadium’s hospitality areas.
A celebration message of ‘Cheers, United!’ represents an exciting phase as Aperol develops its brand across the globe, extending into new markets developing outside its traditional Italian roots.
Manchester United’s Group Managing Director, Richard Arnold, said: “We are delighted to welcome Aperol as Manchester United’s new Global Sprits Partner. Like Manchester United, Aperol is an ambitious organisation and we have been impressed by their innovative approach to developing the brand on an international stage.“Manchester United has 659 million followers across the world and this partnership will be another platform to bring the Club closer to these fans. Aperol is a fitting partner to help the Club and its supporters to celebrate our achievements and we look forward to sharing many successes together in the coming years.” Bob Kunze-Concewitz, Chief Executive Officer, Gruppo Campari, commented on the partnership, saying: “We’re delighted to announce Aperol as the new way to celebrate the joy and the passion for Manchester United. “With the club widely recognised as the most supported in the world, this is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets. “Aperol is a brand that embodies success, celebration and sociability. The natural fit between the two brands makes the partnership one that will benefit both parties.”