This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

5 Craft Beer Brewers Who Need a Super Bowl Ad

Stocks in this article: SAM BREW TAP BUD STZ

Craft Brew Alliance
Beer produced in 2012: 675,000 barrels

If it wasn't for those pesky financials, this would be an outstanding fit.

Earnings are looking up from 2012's $169 million, while net income shifted from a $33 million loss in 2008 to a $2.5 million gain 2012. A Super Bowl commercial doesn't exactly slide into that budget without incurring some pain, but this brand's brands and relationships suggest it would be a great fit in the Super Bowl lineup.

For one, it doesn't have to have the existential debate about whether the a Super Bowl commercial is "craft" or not. While other firms and publications count CBA's beer sales in their craft categories, the Brewer's Association doesn't consider the group or its beers craft at all. Anheuser-Busch InBev owns a 32% stake in CBA, which violates the Brewers Association's big-beer minority ownership threshold of 25%. It's an arbitrary number, but BA makes the rules.

Secondly, CBA has a bunch of brands already tied into sports. Its Widmer Brothers brand, founded by brothers Kurt and Rob Widmer in 1984, has brewed several varieties for Major League Soccer's Portland Timbers and has its brand's banner in the rafters of Portland's Jeld-Wen Stadium. It's Redhook brand, meanwhile, ditched its ill-fitting hippie-yuppie hybrid personality of the early aughts for a friendlier, gateway persona that's led to partnerships with sports radio host Dan Patrick on the brewery's Audible Ale and with big-screen sports chain Buffalo Wild Wings on its Game Changer Ale.

The CBA is by no means a small operation. It has coast-to-coast distribution in the U.S. and breweries in Portland, Ore.; Woodinville, Wash.; Portsmouth, N.H.; and Kona, Hawaii. Putting an ad for its Kona brand's Pipeline Porter into a Super Bowl taking place in bitterly cold East Rutherford, N.J., could help warm both hearts and bellies, but it would take a lot more cash than CBA has on hand to make that happen.

Maybe A-B, which has strongarmed its partners at the NFL into an exclusivity agreement for much of the past decade, could throw its craft beer business associate a little help?

5 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs