This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

5 Craft Beer Brewers Who Need a Super Bowl Ad

New Belgium Brewing
Beer produced in 2012: 765,000 barrels

Yes, New Belgium is opening a facility near Asheville, too, but there's been a lot more going on with this brewery than even that $120 million expansion in 2015 would suggest.

As we discussed with chief executive and founder Kim Jordan last year, the company's Employee Stock Ownership Program gave New Belgium's workers in Fort Collins, Colo., full ownership of the company in 2012. A portfolio of beers that once lined up behind the company's flagship Fat Tire amber ale has grown more diverse through both its Lips Of Faith collaborative series and a continually rotating mix of seasonal and barrel-aged beers.

The brewery's distribution has expanded from just 14 states in 2006 to 36, with Ohio joining the mix at the end of 2013 and Alabama and its recently revised beer laws coming aboard in late January. By transitioning some of its more popular styles to cans and introducing simple, palatable varieties including Blue Paddle pilsner and the mild Snapshot Wheat, New Belgium has taken its complex, German style offerings and reintroduced them in a form that a much broader audience can enjoy.

While that doesn't mean they'll put down a few million for a Super Bowl commercial, it does mean that they'll at least give commercials some consideration. New Belgium spots have shown up on Hulu and elsewhere in recent months and have given the already quirky, bike-loving, scavenger-hunt-organizing brewery a voice to match its identity.

Whether it could turn those mostly 15-second clips into a 30-second Super Bowl ad is still a mystery, but the last few years of growth and change at New Belgium haven't left anything out of the question.

4 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $129.36 0.21%
FB $79.60 -0.19%
GOOG $573.64 0.40%
TSLA $199.56 1.13%
YHOO $42.62 -3.38%

Markets

DOW 18,203.37 -85.26 -0.47%
S&P 500 2,107.78 -9.61 -0.45%
NASDAQ 4,979.9010 -28.1950 -0.56%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs